Copywriting plays an important role in your Amazon business because, when done right, it can help increase your sales. But what exactly should sellers know about copywriting for Amazon?
In this blog post, I will explain what amazon copywriting is, its importance, and how it differs from content writing or content marketing. I will also show you the process of how you can come up with an effective copy.
In addition to that, you’ll also learn the pros and cons of doing the copywriting yourself vs. hiring an Amazon Copywriter. This article will also help you find the right Copywriter for your Amazon business and how to manage and check their work efficiently. Lastly, I’ll be providing some Amazon copywriting tips to help improve your product listings.
Be sure to read until the end to find out some of the best Amazon copywriting tools that can help you create compelling product descriptions.
What is Amazon Copywriting?
Amazon copywriting is the process of creating compelling titles, bullets, and product descriptions that you use on your product listings that can have a big influence on your rankings. It’s a way to convince shoppers and turn them into buyers.
Your listing’s copy should focus mainly on how your product solves customers’ problems.
It should also directly influence customers to understand the value that your product adds to their life. When a customer searches for an item on Amazon, you want your product to show up right on the first search page.
So, how important is Amazon copywriting for sellers? Well, if you want your product listing to receive more traffic and generate more sales, you need to ensure that your copywriting is optimized. It’s one of the best ways to boost sales efficiently.
There are numerous tried-and-tested methods of boosting organic traffic to your listings, like keyword relevancy and optimization, well-written product descriptions, and bulleted content in your Amazon copywriting.
Optimizing your Amazon copywriting with relevant Amazon keywords can help it rank high on Amazon’s search results.
How Does Copywriting Differ from Content Writing
Content writing and copywriting are both important in building a successful brand, but both have different roles to play. For instance, the goal of copywriting is to persuade a customer to take action to buy your product. On the other hand, the primary goal of content writing is to inform, entertain, and educate the readers.
Another difference is that content writing is used to drive organic traffic while copywriting is best used to convert organic traffic into sales.
The content style is also different. Copywriting is usually in short form that is used in writing taglines, product listings, ads, slogans, and more. Content writing is usually in long form, and a good example is this article that you’re reading right now. Other types of long-form content are email newsletters, e-books, and more.
While content writing does not sell a product or service directly, it results in indirect sales by creating valuable content and building a brand. It lays the foundation for future sales. Copywriting is more focused on direct sales and increasing conversion rates.
Related Reading: How to Increase and Optimize your Amazon Conversion Rates
What is the Process for Amazon Copywriting?
If you want to make your copywriting process easier, here’s a step-by-step guide on how you can come up with a better and more effective copy for Amazon without stressing about it too much.
Prepare
I think one reason why most Amazon sellers don’t know where to start or how to begin is that they lack preparation. But in order to create a good copy or product listing for Amazon, you need to prepare and gather all the information first.
One way to do this is by creating a Q&A (Questions & Answers.) Some of the questions you need to ask are the following:
- What is the product about?
- How does the product work, or what can it do for the customers? What’s the product’s purpose?
- What are the best features or important facts about the product?
- What are the product’s specifications?
- What problems does this product solve? What do its features mean to the users or customers? Out of all its benefits which is the best or most important?
- What are customers saying about your competition? Why is their product better from a customer’s point of view?
- Who are the target customers or audience for this product?
- Why would someone not like the product?
After creating a Q&A, you also need to prepare the right keywords to use on your product listing. You can use tools such as Helium 10 Cerebro to find the right keywords to use on your product listings. Helium 10 Cerebro is a keyword research tool that allows you to see what your competitor’s keywords are ranked for.
You need to know which keywords shoppers use when searching for a product and include them in your product listing. Using relevant keywords will help your listing appeal better to Amazon’s algorithm.
The Amazon A9 Algorithm is a system that identifies the ranking of a product in search results. It’s what Amazon uses to decide which products are most relevant to show the customers.
Related Reading: Why Helium 10 Magnet Tool is the Best Choice for Keyword Research
Organize
Once you’ve answered all the questions above, the next thing to do is organize the information you’ve gathered. This is basically writing the important points of the product. These are usually short and straight-to-the-point notes that you can use as a reference when you start writing the product listing.
This will also help you identify which information should go to the product title, description, and bullets. To help you organize better, you can create a folder on your Google Drive for each of your products. Inside the folder, create documents for your title, bullets, description, images, and reviews.
Doing this will not only help you organize your files but also your thoughts when you start writing.
Write
After collecting the data and organizing the information, it’s now time to write your product listing. Start with your product title. Make sure to review the top benefits, important features, and specifications.
Choose the information that you want to highlight about the product. Try also to write several versions of your product title, so later on, you can choose which you think is best. Make sure to follow Amazon’s guidelines when writing the title.
It should be 200 characters, must not contain promotional phrases, and should have product-identifying information.
Next is to write the bullets. Remember what you did in step 2, where you wrote the important points concisely? Now, it’s time to expound on those notes. Ideally, choose the top five benefits of the product on your bullets. This will help in indexing and in influencing buyers’ decisions to purchase your item.
When writing bullets, keep it clear and straight to the point. It should also be less than 1,000 words for better readability and to improve your product’s discoverability. While it should also contain relevant keywords, it must also help customers with their purchasing decision.
After writing the bullets, you can now write the description. The product description should be at least 500 words. The description should be honest, concise, and friendly. You should also insert relevant keywords in the description to help with SEO (Search Engine Optimization.)
SEO can help get product pages to rank higher in search results.
Review and Edit
Once you’re done writing the title, bullets, and product description, it’s now time to review your work. Double-check if you followed Amazon’s guidelines. Review for any grammatical errors or misspelled words.
See if the copy you’ve written is engaging and enticing enough for your customers to consider buying. Lastly, edit any errors you found and review the final copy again.
Doing it Yourself vs. Hiring a Copywriter
Now, you might be asking yourself if it’s wiser to do the copywriting yourself or hire a copywriter instead. Well, both have their pros and cons, and you have to weigh which one will work for you best.
Doing it Yourself Pros
- It will save you money. The hourly rate for Amazon Copywriters usually ranges from $27 to $34. But of course, it will still depend on their experience. But basically, you can save a lot of money if you do it yourself.
- If you do your own copywriting, it will give you control over your product listing. You can decide which keywords to use, how the listing would look, and more.
- It will also give you a sense of accomplishment in creating a listing on your own.
Cons
- It’s time-consuming, especially if you have little background about it. Imagine spending time learning how to write a good copy plus the time you will spend on actually writing it.
- You may not know the right tone to use. By doing it yourself, you may not yet understand what shoppers would want to see. You may not know their language, and your listing may end up unpersuasive.
- If your copy turns out to be a flop, then you’ve wasted your time and probably lost some money because your copy didn’t convert.
Hiring a Copywriter Pros
- It will give you more time on your hands. You really don’t want to add additional tasks to your already long to-do list.
- These Copywriters are experienced, and in most cases, they already know the ins and outs of copywriting for Amazon, which you probably have a little background on.
- Hiring a Copywriter will help reduce your stress and will give you more energy to focus on the other aspects of your business.
Cons
- They can be very expensive. So, if you are just starting and may not have enough budget to pay for one, it may affect your cash flow to hire one.
- Copywriting for Amazon may be a little different from other types of sales copy. If you hire the wrong one, you not only waste a lot of money paying your Copywriter but also the time you spend training your Copywriter about your product.
- Of course, you need to review your Copywriter’s work, and if there are a lot of mistakes, it can take a lot of your time to correct and give feedback. Sometimes, it’s challenging to articulate and explain how exactly you want the copy to look and sound.
How to Find the Right Copywriter?
If you decide to hire an Amazon Copywriter, then you want to make sure that you hire the right one. So here are some of the things you need to consider when searching for the right Amazon Copywriter.
Ask the Right Questions
When hiring an Amazon Copywriter, interviewing them can tell you a lot of things about the person and their experience. But to get to know them better, you need to ask the right questions. Ask about their years of experience, their process when creating product listings, the best practices when writing compelling copy, and more.
This will give you an idea of how in-depth their understanding is of Amazon copywriting. However, you also need to be careful as some people may be good with words but may not actually know what they’re really doing.
Experience in Amazon Copywriting
Since Copywriters don’t come cheap, you need to be sure they have the right experience. There are different kinds of Copywriters out there, and it’s important that they understand how Amazon copywriting works and the fundamentals of selling on Amazon.
An experienced Amazon Copywriter will know what’s expected, how the industry works, and understand the right language to use on a product listing. One way to know a Copywriter’s experience is by checking their previous work and portfolio. Interviewing them alone will not guarantee their expertise.
By reviewing a Copywriter’s portfolio, you can have a better understanding of their writing style, their actual experience in writing Amazon product listings, and more. It can help you decide if they are the right fit for your Amazon business.
How to Manage and Check your Copywriter’s Work?
How you manage your Copywriter can help build better work relationships and give better results.
Provide Guidelines
It’s essential that you create guidelines for your Copywriter to ensure that they deliver the task based on what you need and to meet your expectations. Even if they are experienced Copywriters, remember that each business is different.
As for Amazon, your product may be different from their past experience, and they need to learn about your product first before they can come up with a good copy.
Make sure to give clear instructions on how you want your copy to be written. If you have your own process or unique strategies that you want your Copywriter to apply when writing a copy, explain to her clearly how it’s properly done.
Provide Feedback
Provide feedback on the final copy. Point out things that you want to be edited and explain why you want them to be revised. This will help your Copywriter better understand what you want.
How to Check Your Copywriter’s Work
There are several tools available that can help you check your Copywriter’s work. You can use Helium 10 to see if they used the right keywords on the copy and if they were placed strategically within the listing. For instance, ideally, keywords with high search volume should be placed within the title.
You can also use Grammarly to check if there are any misspelled words and grammatical errors.
Tips for Copywriting for Amazon
If you want to create a good Amazon product listing, then here are some tips to help increase your conversion rates.
Identify the Right Keywords
No matter how compelling and persuasive your copy is, if you don’t use the right keywords for your product listing, then all your efforts may go to waste because your listing will not rank on Amazon. There are tools that can help you identify the right keywords to use for your Amazon product listing.
What I do, is I usually use the keywords with the highest search volume on my product listing title. Then those with the mid-search volume, I use them on my bullets and the lower ones on my product description.
Understand your Audience
Aside from identifying the right keywords, it’s also important that you understand your audience or target customers. This will allow you to write a copy that will capture their attention.
Think about your target customers and try to find out the things that are most important to them. One way to do this is by creating a buyer persona before you even start writing. Doing this can help keep your product description focused on what your target customer needs rather than your own.
Benefits Over Features
Give more importance to the benefits rather than the product features. Shoppers are looking for products that will solve their problems. Focusing on how your product will benefit them will more likely convince them to buy it.
Remember that most customers only care about how a product can help them and what they can get from using them rather than what the product is. You can write the top benefits of your products on your bullets and the features on the product specification.
Learn the Customer’s Language
You might be tempted to use professional or fancy terms on your product listing to impress your customers. However, that may not be the best way to convince them to buy your product.
Customers prefer simple words. They don’t want to see complicated terms in the product description because not all of them may understand it. One way to learn the customer’s language is by going to the review section, identifying the common terms they use, and incorporating them into your product listing.
Related Reading: Amazon Listing Optimization Tips and Hacks
Top Amazon Copywriting Tools
If you’re struggling to write your product listings, then there are several Amazon copywriting tools that can help you out. While these tools can help you create product listings, you can’t fully rely on them and would still need human creativity to come up with a compelling copy.
But if you’re interested in using Amazon copywriting tools, then here are some of the best tools out there.
Jasper
Jasepr.ai is one of the popular Amazon copywriting tools out there. It is powered by GPT-3 (Generative Pre-trained Transformer 3), an autoregressive language model that is designed to create human-like text. Jasper offers two Amazon copywriting templates you can use, which can help you write bullets and product descriptions.
Aside from Amazon copywriting templates, there are other pre-built templates that can help you with your other projects. It has templates to assist you with writing content for your social media like Instagram and Facebook. If you also own a blog, Jasper can help you with topic ideas, writing introductions, headlines, and more.
Power Listing
Another interesting Amazon copywriter tool to check out is Power Listing. Its intelligent listing builder will help accelerate and simplify your copywriting process for Amazon. It can also assist you with keyword research, plus it has SEO-ready listings that you can edit based on your needs and your brand.
Apart from Amazon, Power Listing is designed for multiple marketplaces. It can provide you with high-value keywords that real shoppers use on different e-commerce platforms like eBay, Walmart, Shopify, Etsy, and more.
Copy Monkey
Optimize your Amazon listings in a flash with Copy Monkey. Its AI algorithm can generate keyword-optimized product descriptions and bullets for you. You don’t need to worry about missing important keywords that your customers use when searching for products.
You can also integrate Copy Monkey with your existing keyword tools, such as Helium 10, Jungle Scout, and more. Copy Monkey can also assist you in continuously optimizing your product listings by providing competitor insights. Soon, it will also suggest what you can improve in your listings based on your sales.
Writesonic
Write compelling product descriptions for your Amazon or your other e-commerce business using Writesonic. It is easy to use and can help you create product listings that convert. It will generate several product descriptions based on the data you provided so you can choose the best description on your listing.
Writesonic is not only a product description generator. It also has other features such as AI Art Generator, Blog Idea and Outline generator, Text Expander, Paraphrasing Tool, and more.
WordKit
Create high-quality product descriptions for your Amazon listings with the help of WordKit. It’s a customizable AI copywriting tool to match your brand and theme. It also has a text paraphraser tool that can help rewrite your copy and make it stand out without messing up with the original meaning of your text.
Related Reading – 19 Essential E-commerce Tools for Online Sellers
Conclusion
Copywriting for Amazon can be challenging, especially if you don’t have enough knowledge of how it’s done and how it works. But just like any other skill, copywriting can be learned through practice. However, you always have the option to hire an Amazon Copywriter to do it for you or use some of the best copywriting tools out there to help you out.
Whichever you decide on, make sure to create outstanding copywriting for your Amazon business because this will help with your product’s visibility and improve your sales which can be a big factor when you decide to exit Amazon in the future.
Do you do your own copywriting, or do you outsource them? Let us know in the comments below to help other sellers decide which is the right one for them. By the way, be sure to check out my Amazon FBA guide to help you get started with your Amazon business.