Why Helium 10 Magnet Tool is the Best Choice for Keyword Research

by Tomer

June 22, 2022

If you want to succeed as an Amazon seller, you must step up your game in keyword research to improve your visibility and get ahead of other sellers. While there are tons of tools available out there, finding the right one can make a big difference in your Amazon business.

One popular keyword research tool is Helium 10 Magnet Tool

In this article, I will explain the importance of keyword research to Amazon sellers and how they can benefit from it. I will also explain what the Helium 10 Magnet Tool is, its useful features and when to use it.

Make sure to read the entire post to learn how to use Helium 10 Magnet to analyze and find additional keywords to help improve your sales and visibility to Amazon buyers.

Why is Keyword Research Important to Amazon Sellers?

Helium 10 Magnet tool

The competition among Amazon sellers is tight. If your product doesn’t show up on the first page of search results then your chances of getting sales are very slim. This is why it is important for you to understand the importance of keyword research. 

Keyword research is vital to determine the specific and major keyword terms that Amazon customers use when they search for a specific product. Some buyers who are not sure what exactly they want may use broader search parameters, while others prefer to use very specific terms. 

For instance, two customers are interested in purchasing a jacket. A buyer who knows what she wants may key in “black leather jacket for women”, this is a specific search term and it shows that the buyer only wants to see in the search results are black leather jacket for women. 

Whereas, a person who is indecisive may choose to use jackets as a search term. Using this as a search term may show different kinds of jackets.

Whether or not a customer uses broad or narrow search parameters, knowing how to do proper keyword research and use them on your ad campaigns can help get your products on top of search results.

Understanding search terms that buyers tend to use can help you snatch the first-page position on search results, resulting in a higher chance for increased sales. 

What are the Benefits of Keyword Research Tools?

Now that you’re aware of why keyword research is essential to the success of your business, you might want to consider using keyword research tools to help you find the right keywords. So, here are the benefits of using keyword research tools. 

Keep Your Product Relevant

By using keyword research tools, you can keep your product relevant on Amazon for several years. But of course, you need to regularly update your keyword on your PPC campaigns depending on current customer trends and relevant keywords for your products.

Create Better PPC Campaigns

Another benefit of using keyword research tools is that they can help you create better PPC campaigns. An effective PPC campaign is using the same set of relevant keywords but with different parameters.

While each PPC campaign is unique, the successful ones are typically those that are organized, managed properly, and had comprehensive keyword research before starting them.

We all know how important it is to find the best and most relevant keywords that you will bid on as part of your Amazon PPC strategies

Better Listing Visibility

A keyword research tool can provide you with relevant keywords which you can use on your product information page or Amazon listing.

A listing or product information page ranks better when relevant keywords are placed in the Product name, Feature bullet points, and Product Description. 

Using the right keywords for your product listings will give you a competitive edge over other sellers that don’t use keyword research tools.

Improve Product Ranking

Better listing visibility coincides with an increase in traffic which can lead to more sales. If your product is gaining more sales, there’s a bigger chance that Amazon’s A9 algorithm will boost your product’s ranking. 

What is Helium 10 Magnet Tool?

Helium 10 Magnet tool

Helium 10 was founded in 2015 as an e-business solution for eCommerce entrepreneurs like Amazon and Walmart sellers. It is designed to help sellers visualize and analyze key metrics such as the success rate of a product and seasonal trends.

Helium 10 offers several keyword research tools such as Magnet.

The Helium 10 Magnet tool can help Amazon sellers boost their product listing’s ranking by giving access to Helium 10’s large-scale database of search terms. Using Magnet can give sellers access to long-tail keywords that are used by Amazon customers around the globe.

Before you use Helium 10 Magnet, you should already have product ideas or keywords that are ranking on Amazon for a specific product. You can use other Helium 10 tools to get these keywords such as Cerebro.

Here are some key features to learn more about the Helium 10 Magnet tool.

Show Phrases that Contain

Searching for related keywords can be very time-consuming without the help of keyword research tools such as Helium 10 Magnet tool. The Show Phrases that Contain feature allows users to make the process easier and organize results better.

This is more accurate than just using the Get Keywords button.

Magnet IQ Score

This feature provides a rating for relevant keywords that appear in the search results. The rating is determined by computing the Exact Phrase Search Volume of keywords on Amazon and the number of Competing Products targeting each keyword.

A keyword with a high Magnet IQ score may mean that it’s a good keyword to target because the search volume exceeds the number of competitors. 

Broad Phase Search Volume

There’s a difference between broad and related phrase searches. A broad phrase search also recognizes misspelled words, synonyms, as well as singular and plural forms, and not just the main word itself. Related phrase search is the opposite since results are related directly to your keywords.  

Utilizing Magnet’s broad phase search volume will allow you to find new keywords that are still related. Since it has a wider search query, it can help increase traffic to your listings.

Actionable Keywords

When it comes to keywords, Helium 10 Magnet is not just about providing users with a large database but also quality keywords. The difference between ordinary keywords and actionable keywords is how the latter translates into more market reach and sales better.

This means that actionable keywords provide higher value to your product’s visibility. 

Examples of actionable keywords are long-tail keywords or those that include multiple descriptive words. For instance, the keyword “leather jacket women plus size” is an actionable keyword since it is more specifically describing what the customer is looking for.

Your listing has a better chance of appearing on search results by using an actionable keyword than by simply using “jacket” in your product name. 

Top Products

With Helium 10 Magnet, sellers can find the Top Products that they are competing against based on the same keywords that your competitors are using. This will help you identify which products are getting more sales by using a specific keyword.

You can also analyze the competitiveness of a keyword in an Amazon Marketplace.

Word Frequency

This feature allows sellers to show which words are related to your keyword. This can help sellers have an idea of which correlated words are also popular. You’ll know which ones are popular through the number inside the parentheses next to each word. 

The higher the number beside them the more popular they are. This data can help you create a better and more competitive product listing.

What is the Difference Between Helium 10 Magnet and Cerebro?

Cerebro is also one of Helium 10’s keyword research tools. It is used when you want to perform keyword research using your competitor’s Product ID or ASIN. Cerebro is a reverse ASIN/product ID research tool.

Magnet on the other hand is utilized if you want to search for related keywords. You need a starting or preliminary keyword to find related ones.

Basically, Helium 10 Cerebro is a competitor keyword research tool while Magnet uses a seed keyword to trigger a broader search and find relevant and related keywords. Aside from keyword research tools, Helium 10 also offer marketing tools such as Adtomic. It’s an AI-powered PPC tool that allows you to automate all your PPC campaigns.

How to Use Helium 10 Magnet to Find Additional Keywords?

Helium 10 Magnet tool

Here’s a step-by-step guide on how you can use Magnet to Find additional keywords.

  1. Login to your Helium 10 account and open Magnet from the Tools Menu.
  2. Once you’re in Magnet, you will see two tabs for keyword research. These are Find Suggestions and Analyze Keywords. With Find Suggestions you can only enter one keyword and it will provide relevant keywords that you can add to your list. 

With Analyze Keywords, you can enter a maximum of 200 keywords and Magnet will determine which keywords are worth keeping. 

  1. You need to choose the marketplace you want to do your research. Simply click the drop-down menu to see the different marketplaces available.
  2. Once you have selected your marketplace, in the search field you can now enter your keyword. Click on Get Keywords.
  3. Expect to find a large number of keywords below. Since you won’t need all of them you can narrow down the result by using Filter. You can customize the filters depending on what you want to see. Click on Apply Filters to see updated keyword results.
  4. Magnet will give you a Keyword Summary that provides an overview of the results. 

Top Products – This will show the top 3 products for the selected keyword

Keyword Distribution – This will show the number of keywords that are smart complete, Amazon recommended, or organic.

Search Volume – This shows the number of times the keyword was searched in the last 30 days, 90 days, 12 months, or all time. You can select the time frame for it. 

Magnet IQ Score – This will show which products have high search volume but low competitors. A higher Magnet IQ Score means there’s a better opportunity than those with lower scores. 

Word Frequency – This shows which words are frequently used in the keyword phrases.

  1. You will also find the results of your keyword research at the bottom where you can sort by column. You can add or exclude any column depending on the results you want to see.
  2. For more refined keyword results. You can delete some of them by clicking on the trash icon beside any words that you’d want to remove or delete. 

If you think you accidentally removed a keyword, you can always click on View Deleted Keywords to check the words you deleted and bring them back to the list if you want.

  1. Another way to narrow down your keyword list is to add the words you don’t need in the Common Words tab. All words added to the Common Words will no longer appear in your search results.
  2. To download the results, click on Export Data. You can import them to Frankenstein or you can copy and paste them to your clipboard.
  3. To search for your previous keyword research through Magnet, you can click on History.

Magnet can help you find and discover product-relevant keywords so you can create successful sponsored ads and write effective listings. Use the different ways mentioned above to help you find the best keywords for your ads

How to Analyze Keywords Using Helium 10 Magnet?

Here’s a step-by-step guide on how to use Magnet to analyze keywords. 

  1. Login to your Helium 10 account and open Magnet. You can do this by going to the Tools menu.
  2. Inside Magnet, you will see two tabs, Find Suggestions and Analyze Keywords. Choose your Amazon marketplace and choose Analyze Keywords to narrow down your list.
  3. You can click Add from My List or you can copy and paste your group of keywords. Once your set of keywords is complete, click on Analyze Keywords.
  4. Once you have the result you can narrow it down by using the Filters section. To see the different filter options, click on Show More and then you can customize the filters. Click Apply Filters so you’ll get the updated keyword results. 
  5. The Keyword Summary provides an overview of the results and the bottom section shows the keyword research results which you can sort by column. 

You can also reorganize the columns by dragging and dropping them. You can also remove or add columns by unchecking the columns you don’t want to include.

 Below are the detailed descriptions for each column.

Search Volume Trend – Shows the search volume trend in the last 30 days

Competitions Products – This shows the number of competing products returned using the keyword or phrase.

Title Density – It shows the number of products on page one with the searched keyword in the title. Choose the keyword with a lower number for a better opportunity to rank.

  1. To download the results, click on Export Data. You can import them to Frankenstein or you can copy them to your clipboard.
  2. To search for your previous keyword research through Magnet, you can click on History.

By analyzing the keywords you get to find out the competing products, search volume trend, title density, and a lot more to help you find which ones will give the most sales, visibility, and better product ranking.


If you are looking for a way to improve your sales, you can try the Helium 10 Magnet to help you analyze keywords and find suggestions for additional keywords.

Keep in mind that you can only use Magnet when you already have specific keywords or products in mind to analyze and get additional relevant keywords.

Read my article on Helium 10 to learn more about this tool and save money with Helium 10 coupon. Do you have any tips and tricks on how to use Helium 10 Magnet more efficiently? Please share them in the comment section and learn from each other. 

About the author

My name is Tomer, and I founded Sourcing Monster to share proven tips and methods that I use every day for my Amazon business to provide value and growth for you as well as you journey through your own business!

Feel free to comment or share any feedback down below!

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