What is an FBA Coach? Is it Worth Hiring One?

by Tomer

July 13, 2022

Selling on Amazon is fun and exciting but challenging at the same time. Whether you’re planning to launch your Amazon business or are already doing it, you need to learn how this platform works continuously.

If you wish to be a successful FBA seller, it will be to your advantage to get some guidance from an FBA coach. But what is an FBA coach exactly, and do you really need one?

In this blog post, I will explain what an FBA coach is and how they can help you with your Amazon business. I will also discuss when to hire one and how to find the best Amazon coach out there.

Don’t skip the last part to learn the pros and cons of hiring an FBA coach to help you decide if hiring one is worth it.

What is an FBA Coach?

An Amazon FBA coach is someone who can help you with your Amazon FBA business, whether you’re a beginner or an experienced seller. An FBA coach is expected to have years of experience as an Amazon FBA seller and is successful with it.

A coach can help you with the following:

  • Guide you on creating an Amazon seller account and educate you on Amazon’s Terms of Service and Amazon Business Solutions Agreement. This will help avoid breaking any rules that may lead to account suspension.
  • Can help you decide which Amazon business model to pursue, whether it’s wholesale, retail arbitrage, or private label.
  • Help you with product research techniques to find the right product to sell.
  • Search for the right Amazon FBA suppliers, analyze samples, negotiate to get the best price and how they ship their products and create a selling plan.
  • Offer guidance with marketing and advertising through Amazon PPC advertising and how you can maximize them with long-term benefits.
  • Apart from Amazon advertising, they would be able to help you with different external advertising techniques too.
  • Can help avoid making errors such as overstocking in FBA, investing too much money in the wrong inventory, and paying additional FBA fees.
  • Guide you on FBA requirements such as FBA packaging requirementsFBA reimbursementsFBA storage limits, and more.

Please note that not all coaches offer the same course outline. In addition, some topics that may be important to you may not be covered in their coaching session, so best to inquire first about the scope of their training. 

Similar to what I offer, I have different 1-on-1 coaching plans, depending on what you want to achieve for your business. For instance, my basic coaching plan is perfect for those who need help with PPC and scale their business globally. 

Related Reading: What is Amazon FBA: Complete Amazon FBA Guide in 2023

When to Hire an FBA Coach?

what is an FBA coach

There is really no specific timeline on the best time to hire an FBA coach, but here are some specific scenarios when hiring a coach makes sense. 

When Planning to Sell on Amazon

If you’re serious about selling on Amazon, it might be helpful to hire an Amazon FBA coach to help you set up your Amazon seller account with ease.

An Amazon FBA coach can walk you through the process of starting an Amazon FBA business and will lay down the pros and cons of using FBA and FBM. 

When Your Amazon FBA Business is Struggling

While a lot of sellers will experience ups and downs throughout their journey selling on Amazon, hiring an FBA coach during their most challenging times can be beneficial. 

An FBA coach will help you analyze and find what and where the problem is. Your coach should be able to propose solutions and action plans to improve the state of your Amazon business. 

To Help Grow Your Business

Your Amazon business may not be struggling, but you’ve wanted to expand and grow your business but has no idea how to do it. An FBA coach will be able to discuss opportunities on where and how you can expand your business. 

How to Find the Best FBA Coach?

what is an FBA coach

Here are some of the things you need to consider when hiring an FBA Coach.

Do a Background Check

Anyone can say they are experienced FBA coaches, but not all of them are legit. So, before you hire someone, it is best that you do some background checks to ensure they are legitimate FBA coaches. 

A reputable and legitimate Amazon FBA coach will typically have content on different social platforms. People will talk about them and reference their work if they are experts in the field.

When choosing an Amazon FBA coach, ask or research for any proof of their experience and success in selling on Amazon.

The best places to search for these are blogs, YouTube videos, or Facebook groups. Many legit FBA coaches offer valuable resources for free. If you can’t find them on any social media platforms, then chances are they are not real or legit coaches.

Experience and Track Record

What people say about a coach will reflect on his experience and track record of helping other sellers with their Amazon business. Check for comments, reviews, or testimonials on Google or YouTube and see what other sellers are saying about them. 

However, be cautious with testimonials on YouTube videos or blogs, as some are meant as advertisements and not real testimonials. Most of the time, it will include an affiliate link, where the presenter or reviewer will get a percentage for every program that subscribed through their affiliate link.

Check the Outline of the Course

Another thing to consider when hiring a coach is the course they can offer. Check the outline and see if it will add value to your business.

While some coaches are willing to customize their training depending on the needs of the seller, it is still best to see what you will learn and if it can help you with your FBA business. 

Coaching Fee

Lastly, you also need to consider the coaching fee. Some courses can be very expensive which can range from $1,000 to $5,000 or even more. However, there are courses that are less than $1,000.

So, when choosing an Amazon FBA coach, ask about their fees and what you can learn from them and weigh if it is worth it.

Pros and Cons of Hiring an FBA Coach

what is an FBA coach

If you’re still undecided whether or not you need to hire an FBA coach, here are its pros and cons to help you decide.


  • Set the right mindset to prepare you for every possible scenario you’ll experience while selling on Amazon.
  • Help create a sustainable and growing business to keep you on top.
  • Can help avoid making the common mistakes of many Amazon sellers who failed.
  • Expand your network and be surrounded by other successful Amazon sellers where you can learn and give you a competitive edge.


  • Amazon FBA coaches can be expensive, and if you don’t have the budget, it may not be worth it.
  • Finding a legit coach may not be that easy since there are many “fake gurus” out there.
  • Success is not guaranteed even if you hire an Amazon FBA coach.


An Amazon FBA coach can only guide and teach you about everything you need to know to be a successful FBA seller. However, it will still depend on you on how you will apply the learnings you’ve gained from them. 

Even with all the knowledge and tools, if you are not willing to take the extra mile and you don’t have the right mindset, all the knowledge you’ve gained will be for nothing. 

What are your thoughts about hiring an FBA coach? Please share them in the comments below so we can help others decide if it’s worth a try.

About the author

My name is Tomer, and I founded Sourcing Monster to share proven tips and methods that I use every day for my Amazon business to provide value and growth for you as well as you journey through your own business!

Feel free to comment or share any feedback down below!

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