If you are wondering about the best way to capture the attention of your potential buyers, consider adding videos to your Amazon listing. While premium content and superior-quality images are crucial, adding videos to your Amazon page will take your listing to the next level.
In this blog post, I will discuss Amazon’s listing video requirements and how you can add videos to your product listings. You’ll also learn the different types of Amazon videos and the importance of adding videos to your listings.
Be sure to read through to the end of this blog post to learn some helpful tips on how you can increase viewer clicks and boost your sales through videos.
What are Amazon’s Listing Video Requirements?
Amazon has very specific requirements for listing videos uploaded to their platform. It is very crucial that you adhere to the guidelines to avoid getting your video rejected by Amazon.
All Amazon video ads must follow existing guidelines when uploading listing videos. Be sure your videos have the following specifications:
|Video dimensions||1920 x 1080 px (16:9) recommended|
|Audio||128 kbps / 44 khz|
|Recommended bit rate||2 MBps|
|File size||less than 500 MB|
|Preferred codec||Video: H.264, MPEG-2, or MPEG-4; Audio: MP3 or AAC|
|Frame rate||At least 15 FPS|
|Video duration||For Desktop & Mobile: Up to 3 minutes (15 seconds or less highly recommended).|
Fire tablet: Up to 15 seconds
|Letterboxing||Videos should not have black bars on any side of the video content|
In addition to these specs, there are other essential things you must implement:
- Use short video clips that deliver your message in the first 5 seconds.
- Create the video so that it can be understood even with the audio on silent mode. Provide text headlines in the clip to make sure the viewer understands your message even if the sound is not enabled.
- Amazon will transcode the video files to optimize their appearance and size in the ad placements.
- Do not include any kind of call-to-action messages and elements that cause users to click. Clicking on the player will cause the video to play or restart with the sound on.
Amazon video ads are muted by default and are set to play automatically when the video is 50% visible on the screen. The video pauses when it is not in view. Users need to click on the player to enable the audio. This simple action initiates user interaction.
How to Add Video to Amazon Listing?
It used to be that only Amazon sellers listed in the Brand Registry could upload a video to their listing. That changed in September 2020 when Amazon invited non-brand registered sellers to upload videos to their product pages.
Video ads are found under the main product images section. Each time you upload a video, its video thumbnail will usually appear on the seventh image slot just under the main product photo.
When customers click on the video thumbnail, it will open a bigger window that allows them to watch your video. You can also encourage your customers to leave video reviews on your products instead of comments in text form.
Customer video reviews are more effective in engaging consumers than regular text. Plus, studies show that viewers retain roughly 95% more information from a video than when they read a piece of text.
Here are steps on how to add a video to an Amazon listing:
- Log in to your Seller Central account.
- Go to the “Catalog” tab and scroll down to find “Upload and manage videos.”
- In the “Upload Video” section, select the video you want to upload from your computer.
- Provide the title, making sure to include your major keywords.
- Add the brand and the ASIN.
- Choose a thumbnail for your video. You can also opt to have Amazon select the thumbnail for you.
- Click “Submit.” The video will typically appear on your Amazon product listing after 24 hours.
What are the Different Types of Amazon Videos?
Here are some of the different types of Amazon product videos that you can create and upload on Amazon.
Product Highlights Video
Product highlights videos are those that focus on the important aspects of your product, such as features, uses, benefits, and what it offers to your customers. In creating this video, keep the focus on the key characteristics of your product. Make it more effective by keeping it short and to the point.
Customer Experience Video
This type of video focuses on the experience of your customer while using your product. It highlights how your target market is using your product. Create this video in a way that customers will learn what your product does and what value they can get out of it.
Explainer videos are short-form videos that bring a compelling spotlight to a product or service. An explainer video will highlight the product’s arrival, its gentle unboxing, its features, qualities, specifications, configurations, and more. If you render this well in the video, you can convince your viewers to experience it themselves.
Comparison is a daring yet effective way to persuade your viewers that your product is the best there is. It focuses on how your customers can benefit from the product regularly. The best approach is to zero in on a common problem that your product can solve.
Please note that your Amazon video is still subject to Amazon’s approval, and below are some of the reasons why it may not be approved.
- Inaccurate or unsupported claims about the product.
- If you provided any contact information about your company.
- If you modify the manufacturer’s warranty.
- If you mention any damaging remarks about your competitors.
- If you mention any customer reviews with inaccurate product information or reviews that were more than 1 year old.
- If you include any call to action that directs the customer away from Amazon or other web links.
Importance of Adding Videos to your Amazon Listing
The primary reason to add videos to your Amazon listing is to increase sales. Through videos, it is easier to reach your goal, especially if you take the time to create excellent and good-quality video ads.
Here are the reasons why you must add videos to your Amazon products.
Increased conversion rates
Studies revealed that whenever you use videos in your marketing campaigns, you increase your conversion rate by 34%. It is because videos are engaging and encourage viewers to spend more time on your listing.
Easier purchase decisions
Many shoppers watch videos to help them decide to buy a product. Videos help your customers understand the benefits of your product in a quick and entertaining way.
Better customer connection
Videos provide a face to your brand, eliciting a feeling of connection with your customers. Showing them videos like behind-the-scenes clips give your material a more personal touch, which enhances brand loyalty and trust.
People love videos
Videos are popular with people of all ages. More people prefer to learn about products by watching videos. They are better learning tools compared with text-based marketing methods.
Related Reading: Amazon Listing Optimization Tips And Hacks With Amy Wees
Tips on Creating Videos for your Amazon Listings
When making videos for your Amazon listing, you must remember what and what not to do. These are simple yet highly recommended tips but will go a long way toward the success of your videos.
Must be Short and Straight to the Point
Make the first seconds count. Avoid including any fluff in your content. Your video needs to be short and straightforward, so you must only include content with value. Convey your message clearly in less than a minute, following Amazon’s video requirements.
Optimize Video Files
Video ads on Amazon are muted by default. Optimize your videos with text overlay that viewers can easily read. Include crucial content that does not rely on sound to be understood. Also, place relevant keywords or phrases in the video title.
Create Visually Appealing Videos
Visually appealing videos encourage shoppers to stop scrolling and watch them. You can do it in-house or outsource it to professionals offering the services on sites like Fiverr. If you use copyrighted material, you must first obtain permission. You can use low-cost background music or royalty-free content.
Adding videos to your Amazon listings is critical for the success of your online selling business. The key is to create captivating videos that communicate clearly. Whatever you are offering, well-made videos can highlight your product while helping your audience with their purchase decision.