Amazon has taken over the concept of eCommerce and business competition more than any other company. It’s a massive force in the market that most people think of as the tool to create a business that can be profitable even with little initial investment.
If you are a seller and want to make the most of the marketplace, you can do so by using visuals. To emphasize your product’s best properties and showcase it in use, you can use Amazon product videos.
This article explains how to use videos on Amazon to stay ahead of the competition.
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Amazon Product Video Rules All:
The growth of Amazon is renowned around the world, with so many products available on its website, it’s easy to get lost in the shuffle. To stand out, savvy entrepreneurs are using video more and more to help convert visitors into customers.
Product videos are often underused, despite their great potential for boosting conversions.
- 88% of surveyed businesses and eCommerce managers state product page video has boosted conversion rate;
- 69% of businesses experienced an increased AOV for sites featuring video on product pages;
- Shoppers are 64-85% more likely to purchase a product after viewing a product video.
Seeing these numbers we can surely state that product-oriented videos are effective at sparking a purchase.
One reason products are more successful with online video is that it helps demonstrate a product and how it can improve a user’s life. And for a new product to be launched, it requires pre-launch awareness and promotion.
Many people believe video not only works best with products, but when a company video is used in conjunction with all other marketing tools, it is able to improve conversion rates by millions.
Product videos, which include case studies, animated tutorials, and testimonial videos, are tremendously useful marketing tools for building awareness and increasing conversions for retailers of all sizes.
Here are several more reasons to use video in your marketing:
- Captivating user experiences lead people to convert and buy, which is why most companies invest in video marketing campaigns.
- Companies can use videos to show their products in action and explain the value in a way that words cannot.
- Incorporating videos into your marketing strategy can solidify customer goodwill, improve conversion rates, and even get more leads.
- Forming a video is one of the most effective ways to sell a product online, presenting your company in the most knowable and enticing way possible.
How to Use Video for Your eCommerce Business
eCommerce businesses should consider integrating video into their content marketing strategies, both to achieve higher average order values and to emphasize their brand’s personality and appearance.
When it comes to purchasing decisions, one of the most important factors is whether or not the product can be seen in use. And for potential customers, this means seeing close-up shots of the product in action.
Using a video to explain value propositions, positioning, and product features can be a low-cost strategy that has a high ROI. And, of course, you can use the data to show how customers react to video!
Also, product videos should be regularly updated if the product is constantly being optimized and elaborated on.
But don’t forget about branding: colors, tone of voice, logos – all these are powerful instruments to use in video promos for highlighting your brand and making it memorizable.
Strong product page headlines with video, text, and subheadings can draw shoppers in or keep them coming back to see related products.
Also, conducting a video interview with an employee has a powerful impact on your website visitors, especially when they’re able to watch their interviewer on the screen.
Amazon has already been promoting the roll-out of new e-commerce features to retailers, but the company isn’t stopping there.
Amazon is also toying with the idea of making additional Amazon-owned tools, such as Prime Video and Alexa, compatible with websites on the Amazon marketplace.
This is an important move for Amazon because it transforms its marketplace from being a place for solely sellers to being an ultimate resource for buyers to compare and select from a wide range of products.
Deliver Amazing Video About Your Product
You can be sure of one thing: your competitors are writing content that gets you thinking. They’re at it all the time, pushing the envelope and making content better day by day.
With that in mind, think about what makes your product different and figure out how to create content that makes you competitive.
To deliver more fantastic content about your product, be where your audience is. Craft content on topics relevant to your audience.
Remember, the goal of content marketing (B2B and B2C) is to educate your audience about your brand, give them a reason to return to your website to learn more, and ultimately provide them with a reason to buy from you. Keep that in mind when creating your product videos.
Capture Customer Attention with Product Details
If you’re launching a new product or service, video is the best way to let the world know what you have to offer.
If you want to build a truly successful e-commerce product, you’ll need to give your customers a well-told product story with fantastic visuals. Plus, there’s loads of room for creativity when it comes to shooting videos.
Focus on details, like who will benefit from your product the most, what the product’s sustainability position is, and how to apply it correctly. Make it high-quality and distinct.
The goal is to appeal to shoppers’ emotions – the more of them you can trigger, the better. But again, don’t forget to target your major customer’s pains and problems.
Develop Your Story with Short Videos
Sometimes all it takes is a short video, rather than a podcast, to make a compelling story. There are plenty of ways to tell a story visually with short videos.
By maximizing the impact of visual effects and crafting your message specifically for your target customer base, you can build a solid foundation for your relationships with current and future clients.
It is an effective way to create awareness, humanize your brand, and connect with your audience. The beauty is that you don’t need expensive production equipment to get started — all you need is a smartphone and some creativity to create your own short video.
Note: when you watch a short video, your brain can take in more of the information you need to get before you’ve fully processed everything that you watch. In addition, data suggest that when people watch videos on their smartphones, they’re more likely to come back later and watch more.
Video tells a story better than text. That’s because a video is a mix of motion, sound, and image that creates a stronger emotional connection from the viewer and more engaging content.
Amazon provides great features for video, which help you easily create, share, and embed videos on your Amazon site. With videos, your prospects and customers will see your business in action, providing a more transparent and human first-hand perspective.
About the Author
Vitalii Khyzhniak is an Amazon advertising and marketing expert, Chief Executive Officer at Profit Whales, a full-service marketing agency for Amazon brands, that accelerates sales growth using on & off Amazon traffic to give them an edge over competitors and diversify the revenue streams while increasing the business evaluation. Amazon Ads partner. Pinterest partner.