An Amazon FBA private label is a product that you create and sell on Amazon using your own brand. You design the product, choose the packaging, and set the price. When someone buys your product on Amazon, they’re buying from you – not from Amazon.
The great thing about private labeling is that you can control all aspects of the process: from designing the product to shipping it directly to your customers. This gives you more flexibility and freedom when it comes to pricing, marketing, and customer service. And since you’re dealing with customers directly, you have a better chance of building a loyal following and creating repeat buyers.