gross and invalid traffic report I have some invaluable insights to share with you about a hidden gem. I’m excited to share some crucial insights about an important, yet often overlooked report available within Amazon’s sponsored product report – the Gross and Invalid Traffic Report.
This report is a treasure trove of information, allowing you to view essential metrics related to invalid traffic that may be filtered out of your sponsored product campaigns.
Unlocking the Secrets: The Gross and Invalid Traffic Report
I recently stumbled upon an intriguing report within Amazon’s sponsored product reports, known as the “Gross and Invalid Traffic Report.”
This hidden gem allows us to view crucial metrics related to invalid traffic that might be filtered out of our sponsored product campaigns.
Why is this Report Important?
Having visibility into invalid traffic like bots, duplicate clicks, and other illegitimate sources can significantly help you optimize your campaigns and ensure you’re only paying for real, valuable traffic.
This report is a powerful tool for anyone running sponsored products and wanting to monitor invalid traffic effectively.
Accessing the Report
To access this super-important report, navigate to Measurement and Reporting within the advertising console. Click on sponsored ad reports, create a report, and under sponsored products, choose the Gross and Invalid Traffic report type.
I suggest generating this report for as many dates as it allows you to create it from.
Analyzing the Report
Once you have the report, sort it by the number of invalid clicks, from the largest to the smallest. This will give you a clear picture of which campaigns are getting those invalid clicks.
For example, I found that over a period of 30 days, I had more than 31,34 clicks with an average of one dollar per click, potentially costing me more than three thousand dollars in invalid clicks!
While Amazon does not provide a lot of control or tools to deal with invalid traffic, having awareness and understanding of where invalid traffic is coming from allows you to pause campaigns or lower their budget to combat those invalid clicks.
You can also open tickets with Amazon Seller Support to see if you can get credit for those clicks or if they can provide additional support or tools.
Let’s Keep the Conversation Going!
This report may not give us a lot of control, but it does allow us to identify high invalid click campaigns or invalid impression rate campaigns and take limited action. It’s crucial to actively monitor these campaigns and open tickets with Amazon’s advertising support when needed.
If you find these kinds of posts, where I share specific reports and tips that not many channels and sellers are talking about, helpful, please let me know in the comment section.
Thank you for being a part of our journey, and I’ll see you in the next post!